Strategic Preparation
Be Ready for the Inevitable
Cyber crises are not hypothetical—they are scheduled unknowns. Preparation is the differentiator between narrative dominance and reputational collapse.
1. Simulation
We guide you through high stakes simulation drills, table-top exercises and communications war-games that mimic the different types of cyber-crisis you must be prepared for.
2. Persona Analysis
We conduct a granular persona mapping analysis of your organisation’s key stakeholders, their expectations and chart their responses to different types of incidents and communications strategies.
3. Messaging Architecture
We deploy a mix of counter-intelligence, psychological operations and diplomatic communications techniques to form narrative templates and implement activation protocols that are optimised for each type of cyber-crisis and every type of critical stakeholder.
Outcome: Your leadership team knows what to say, how to say it, and through which channels—before a breach ever occurs.
Crisis Response
Operational Clarity Under Attack
When the breach hits, there’s no time to debate messaging theory. We embed discreetly alongside your legal, IT, and executive teams to deliver coherent, precise communication under fire.
1. Dynamic Incident Analysis
We initiate a rapid and dynamic ongoing assessment of your crisis type, cross-matching against similar historical crisis events and prepare communications for different possible crisis trajectories.
2. Communications Playbook Activation
We activate and deploy crisis communications playbooks that will be used to craft messaging to each of your critical stakeholders and across each type of communications medium to demonstrate total command and control of the situation.
3. Executive Guidance & Support
We tailor specific messaging for every executive that will communicate with critical stakeholders, provide simulation training and act as a presence during live communications events to ensure any unscripted communications are appropriately managed.
Outcome: A real-time comms strategy that reduces risk, restores confidence, and passes legal and regulatory scrutiny.
Post Crisis Testimony
Narrative Control That Signals Authority
The only story that survives a crisis is the one you tell first, tell well and which stands up to scrutiny. We ensure your leadership visibly owns the narrative, internally and externally even in the aftermath of a cyber crisis.
1. Master Narrative Deployment
We ensure that you establish a cognitively effective post crisis narrative that evolves over time following the acute phase of an incident to shape stakeholder sentiment and demonstrate ongoing post-crisis leadership.
2. Testimony Preparation
We provide specific simulation training to prepare executives to undergo cross examination when facing regulatory, legal or political tribunals/committees.
3. Sentiment Reframing
We establish the guidelines for a long-term communications campaign are established with your internal marketing teams to ensure that perception of the organisation recovers rapidly from any negative stakeholder sentiment.
Outcome: The market sees leadership, not liability. Your team doesn’t just survive the crisis—they own it.
We don’t do spin. We shape outcomes discreetly. Our services are built for C-suite leaders navigating cyber incidents with regulatory, legal, financial and geopolitical consequences.
Rooted in The AbedGraham Group’s legacy of cybersecurity leadership, our approach draws from regulatory doctrine, legal cross-examination, counter-intelligence, and high-stakes diplomacy.
Our clients have the option to engage with our team of experts at any one of the stages below or choose to retain our capabilities on an ongoing basis to optimise their crisis communications strategy.
We never reveal our clients or solicit business directly.